Monthly Archives: July 2017

Creating a Brand Name for your Company

Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements. Even big established companies have problem with branding in new markets. Oftentimes, launching their products in other countries that have different language creates different meaning or interpretation to their brand name.

It is a fact that a good brand name is important. To the outside world, the brand name represents who you are and what you do. What kind of business do you have? How does your business differ from others? What is your business focused on doing? And what makes you unique, after all? Brand names are especially important for independent professionals and small business because they face tighter competition. And a well designed and created brand name can help them appear more professional, compete on a larger market and stand out in the crowded marketplace.

When you have decided what brand to create, you have to vigilantly reinforce it every moment you are in business. Web site content and domain names should likewise reinforce your brand. Keep in mind that your brand needs to affect all things your business does and every bit of information that comes out of your office. Everywhere you use your brand with uniformity, you are communicating with the voice of your company.

But over the years, there have been some false notions about the naming game. Some says that size doesn’t matter when in fact it does. Long names are unwieldy. Thus, the shorter the name is the better. Aside from being easily remembered by your customers, you can also save a considerable amount of money from not having to spend extra dollars in materials when painting them on vehicles, boards or any material. Additionally, some people think that their customers would take their names literally. But this is not really the case. When a person sees a deodorant brand that says No sweat he won’t literally think that when using the products he would definitely not sweat. That is just absurd. Likewise, no one would think that a car from Rent-A-Wreck is really a wreck. Remember that these names should not be taken literally.

Nevertheless, be aware that creating a successful and effective brand name does not happen overnight. Your brand needs to be built overtime. Developing a strong and unique brand and using them more and more often can create name familiarity to people’s mind and they would easily turn to you when they have a need that you can provide.

3 Innovative Ways To Build An Optin Email List That Stands Above The Crowd

With so many optin email lists out there, your really need to come up with a hook to attractive subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be a unique incentive that website vistors can take advantage of immediately when they sign up.

Here are 3 ideas you can use for your own sites, or use as inspiration to get you thinking a little outside of the box:

— Build an Optin Email List by Creating a Private Members Only Site or Section —

Create a private web site and have people sign up to get free, immediate access. For example, you could say, “Subscribe to our free e-zine and get free access to our private membership web site!” You can choose to have them receive a username and password every time they want to login, or you can just provide a link to the site in your welcome email.

Your private members only site can be as big or as small as you want. Some of the things you can include inside are: reports, software, articles, ebooks, etc. Inside the site, you can advertise your affiliate programs, as well. And you can follow-up to let them know about updates, new products they might be interested in, the latest news in your industry, etc.

— Build an Optin Email List By Giving Subscribers a Free, Tangible Gift —

Instead of offering a free ebook (or a whole package of them) like most everybody else, promise to give your visitors something they can hold in their hands if they give you their contact information.

For example, you could say “Subscribe today and get our new report mailed to you via First Class.” You could print out your report on standard 8 x 11 sheets of paper, fold it up, put it inside an envelope, and mail it off.

Or you can offer a tips booklet and mail it to new subscribers. Or you can create your own CD full of information targeted toward your market and mail that. Or if you have a wholesale supply of a product of interest to your subscribers, then you can send one to each new subscriber. The possibilities are only limited by your imagination.

Follow-up possibilities include: articles (your own or written by others), tips you pick up, news in your niche, reviews of products or other interested, related websites, etc.

— Build an Optin Email List Through a Contest or Sweepstakes —

Hold a free contest or sweepstakes at your website where they must give their contact information, including their email address, to enter. Make the prize something that your niche market will be interested in. Otherwise, they’ll never want to enter.

If you already have an ezine up and running, you could offer free automatic entry for new subscribers. For example, you could say, “Subscribe to our free newsletter and get automatic entry into our contest.” You’ll also want to retroactively include current subscribers.

You can announce the winner(s) at the end, as well as send any new contest announcements or product announcements. Or you can make this an ongoing contest, where you give away the same thing to one (or more) lucky people every month. That way you’ll entice many subscribers to stay on your list.

You can find niche products to give away through wholesalers or dropshippers. Or you can create it yourself. One of my favorite ways to do this is create a CD-Rom with a guide or report (or sometimes several) that my niche market will find interesting.

Once again, you can follow-up with tips, articles, news, new product announcements, or just an announcement of each monthly winner(s).

Hopefully, now I’ve inspired you to take some action or encouraged ideas of your own with these tips. Any idea, the more popular it gets, requires you to think outside the box every now and then in order to be effective. Building an optin email list is no different. And with newsletters and ezines saturating the Internet day by day, you need to offer something a little different to make them want to sign up to yours. Or you’ll just end up getting left behind.