Monthly Archives: September 2017

Promotional Business Products

That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.

If you’re reading this article, chances are that your business is primarily online, so there might be other questions for you to consider if you decide you do need promotional products. What kind of customers are you dealing with? Do you have interaction with them through the mail, via the Internet, or even face-to-face? Depending on how you interact with your customers, you may want to choose different kinds of promotional items.

Make sure that your promotional business products mesh with your marketing strategy and message, meet with your client needs, and won’t bring down your business. Be careful not to fall into any of these traps when choosing.

DON’T PURCHASE THROW AWAYS

If you’re going to spend money on something, it should be worthwhile. Make sure that your client will use the product. Don’t sacrifice quality. If you’re going to buy pens to give away, make sure that they are good pens that write well. If they aren’t, the client will throw them away and won’t see your name every time he needs to write down a phone number.

DON’T BLEND INTO THE CROWD

Be creative. Try to find a product that speaks to what your company is and that your clients will appreciate. If you think you can pull it off, try to make your promotional items funny without losing relevance. Nothing would be better for business than for Jim to show Bobby the hilarious promotional items that you gave him. Now Bobby has been exposed to your company and will be more likely to contact you.

DON’T BUY ARBITRAY PROMOTIONAL BUSINESS PRODUCTS

Make your promotional business products relevant to your company and part of your overall marketing strategy. If you run a nature photography website, mail key chains with one of your nature photographs attached. All of your promotional business products should remind customers of what you do and the quality of your work. Don’t settle for a product with just your name on it. Make sure the product says something about you.

DON’T FORGET ABOUT YOUR BEST CUSOMTERS

If possible, tailor some promotional business products to your better clients. Try to get something a bit nicer for the people who buy $300 worth of ad space a week on your website. And make sure that it is something that this client will truly appreciate. If your best client is a kayak tour company, give them waterproof compasses, not magnets. Don’t ever spend so much time and effort trying to acquire new customers that you forget to keep your established customers happy.

DON’T FORGET ABOUT THE AGE IN WHICH WE LIVE

Technologies are constantly changing and being created. Take advantage of that. A good promotional business item might be an e-mailed screensaver or a personalized widget for your customer’s desktop. Promotional items can be downloaded, in CD form, or just on a website. Be creative. The better and more memorable your promotional business products, the more customers and revenue they will bring you.

Analysis of the success and failure of doing business in China

Why some foreign-funded enterprise became successful when entering the China market while others fail, and why some grow relatively faster than the rest? Reasons to explain all these are complex and varied. The following factors can determine how well or bad foreign-funded enterprise fare in China:

1. Establishment and implementation of enterprise’s development strategy. In China, successful MNCs and foreign-funded enterprise will definitely implement long-term development strategy, adopting a long-term outlook for their business, unlike other unsuccessful companies which do not look far and only concentrate on short-term gains. Besides adopting a development strategy that is of long time horizon, the strategy will need to be a flexible one as market conditions are constantly changing due to the presence of globalization. The enterprise need to be flexible as to react immediately to any changes without affecting its business operations.

2. Leadership of the top management plays a decisive role in deciding the success of the company. In face of greater competition brought about by globalization, management today will need to possess stronger judgment, decision ability, adaptability and greater foresight. Ability to look far is crucial as one need to be able to foresee unforeseen circumstances in order to be ready at all times to react to any changes.

3. Form key competitiveness for the enterprise, and grow together with the economy. Treat your staff with an open heart, cultivate the enterprise’s values and vision constantly into them to foster togetherness within the organization and strengthen the organization’s strengths. .

4. Build and strengthen the institutional framework and economic system of the enterprise. MNCs usually will establish main or Asian headquarters in key cities in China. Beside that, research and development centre, training centre and logistic base will also be built. Therefore it is vital for the organization to have a strong organization structure dealing with its cash flow, flow of information and manpower movement in order to ensure its success in China

5. It is essential for the foreign-funded enterprises to understand the China’s culture, especially regarding the culture of Guangxi (relationship), so as to be able to gain the popularity and trust of China population. With a good relationship, business can become smoother and probability of failure will be greatly reduced. Stronger bonds can also be built with the customers, suppliers and partners.